The Silverline Communications Healthcare Team has experience creating and executing marketing and communications programs aimed at establishing and growing leading brands in the healthcare field. From strategic messaging and outreach campaigns to launching funded-growth organizations into the post-Affordable Care Act marketplace, we bring a 360-degree view to our clients’ opportunities and challenges with the ultimate goal of improving patient outcomes.
Our team is especially skilled in the following health-focused fields:
- Healthcare IT
- Medical Devices
What we do for our clients:
- Facilitate in-depth strategic messaging and positioning workshops that create a solid foundation for successfully establishing a brand.
- Create content to elevate executive visibility through contributed bylines, content and speaking opportunities.
- Develop and facilitated media tours and press events with relevant spokespersons to introduce critical outlets and journalists to new products, processes and technologies.
- Conduct influencer outreach with relevant providers, patients, researchers and organizations.
- Create a suite of marketing tools, including brochures, direct mail pieces and interactive landing pages that serve as a basis for lead generation and capture activities.