Securing Attention for Fund Reports
Accelerating clean energy and climate investment
Silverline represents funders with nearly $10 billion in assets under management – all focused on the clean energy transition. As part of informing retail, family office, and institutional investors, as well as analysts and media, our venture and private equity clients have focused significant efforts on creating high-impact ESG reports. These ESG reports range from carbon removal, sub-Saharan investment, forestation, and sustainable agriculture to environmental impact. They all share one common theme: addressing climate change through investment.
Our Approach
For ESG reports, the Silverline team collaborates with our clients to understand expected outcomes in order to develop a strategic approach for each report. We develop an earned and shared media strategy grounded in the unique nature of the report, which is focused on ESG funds and sustainability investing across channels.
Outcomes
For this client, given the brand equity and reputation of the C-Suite, the Silverline team secured coverage in top-tier outlets that reach millions of readers, including Business Insider, Bloomberg, Vox, and AXIOS. Our social efforts were enhanced by thoughtful creative which drove awareness of impact data and investment potential.
Industry: Venture, investment, clean energy, climate
Services: Creative & Content Strategy; Public Relations & Media; Thought Leadership
Award: Marcom Award Gold Winner
