Promoting Low-Carbon Concrete Legislation
Media relations for a leading low carbon infrastructure company.
A leading low carbon infrastructure company hired Silverline to generate support for legislation in California, Colorado and New Jersey promoting the use of low-carbon concrete in construction projects.
This company injects carbon dioxide produced during the manufacturing of concrete into its products – strengthening the material and lowering emissions.
Our Approach
Silverline drafted op-eds highlighting the organization’s corporate message and created a call to action for desired audiences.
Silverline conducted outreach to journalists in California, Colorado and New Jersey to increase recognition for the organization and its efforts to promote low-carbon concrete policy.
Outcomes
Silverline secured two op-ed placements for the company in highly desirable markets including Sacramento, California and Boulder, Colorado.
Silverline secured eight articles / broadcast stories with a potential audience of 1.5 million.
Industry: Corporate
Services: Creative & Content Strategy; Public Affairs & Outreach; Public Relations & Media
Media placements include:
