We design smart, integrated communications and digital marketing strategies that increase awareness and drive lasting, measurable business results for companies ranging from start-ups to established brands. Whether it’s raising your company’s profile, creating buzz around a new product, making media connections with the right audience or building your social media community, our goal is to help you achieve yours. Because when you succeed, we succeed.
Our lineup includes digital experts, interactive developers, and media and content strategists.
The Silverline Team consists of senior level experts in media relations to social marketing. We have experience at startups and have also punched our ticket in the Fortune 500. We believe in a work life balance that creates happy associates and clients. Most importantly, we are all about client service and ensuring results. With decades in the communications profession, our team has the expertise to design, develop and deliver quality campaigns to a diverse pool of clients.
MEET OUR TEAM
As founder of Silverline Communications, Laura has over 20 years of experience helping clients develop and grow their businesses. Her role at Silverline is to ensure that clients see results from their marketing and communications investments.
Prior to Silverline, Laura launched the Washington, D.C. office of a leading Silicon Valley agency, A&R Partners (now Edelman Silicon Valley). She has co-founded and led global and national practice areas for the world’s largest public relations organizations Edelman and Omnicom’s Brodeur Partners. In these roles, her work focused on a variety of areas from technology to public affairs aligned with category leaders to matured startups. On the corporate side, Laura served as a senior member of the Sprint Nextel communications team focused on executive, internal and external communications supporting national sales and vertical products teams. She has also served in management and communications roles with regional high growth ventures accumulating over $1 billion in funding. Laura received a B.A. from the College of Charleston and a M.Ed. from the University of North Carolina at Charlotte.
Ellen Backus delivers strategic and impactful results to her clients leveraging 20 years of experience in corporate positioning and branding, media and analyst relations, and marketing communications. Known as a “media go-getter,” Ellen has an outstanding track record of generating coverage and creating relationships in technology, trade, and business press outlets.
Prior to Silverline, Ellen consulted with Tier One Partners and was a senior staff member at FitzGerald Communications in the Boston and New York offices. Ellen holds a B.A. in English Literature from the University of California at Berkeley.
Agustín N. Cruz
Agustín brings more than 20 years of professional management experience to his role at Silverline Communications. He provides key leadership support for outreach and engagement strategy for Silverline’s public sector clients.
Agustín honed his wide range of skills, including business development, corporate sponsorship development and outreach, meeting and conference logistics, and board relations, at a variety of organizations in and around Washington, DC.
Most recently he served as Director, Government Accounts for NeoNiche Strategies and Executive Director of Business Management for the National Association of Home Builders. Agustín is twice a proud graduate of George Mason University; he received his BA in International Studies in 1994 and his MPA in 2004.
Tori is a Senior Account Executive on the Silverline Team with a focus on integrating the ever-changing interactive landscape with traditional public relations and strategic communications. Tori’s activities include managing social media channels, building SEM/SEO strategies, developing media relations plans and creating original content for a wide variety of clients.
Prior to Silverline, Tori held positions at MSL/Qorvis and RIVA Solutions in Washington, D.C. She is a graduate of James Madison University with a B.A. in Communications.
Erica is a digital native with agency experience managing social media and public relations activities. As a key supporting member of the team, Erica assists with media relations, industry research and account status activities.
Before joining the Silverline team, Erica got her start in public relations at Hill+Knowlton Strategies in Washington, D.C. She is a graduate of James Madison University with a B.A. in Communications.
As a strong collaborator and writer, Aaron assists the team with content creation and digital marketing development. Prior to Silverline, Aaron worked at Smart Media Group and Inova Health Systems in the public relations department. Aaron graduated from Quinnipiac University with a B.A. in Public Relations.