We design smart, integrated communications and digital marketing strategies that increase awareness and drive lasting, measurable business results for companies ranging from start-ups to established brands. Whether it’s raising your company’s profile, creating buzz around a new product, making media connections with the right audience or building your social media community, our goal is to help you achieve yours. Because when you succeed, we succeed.
Our lineup includes digital experts, interactive developers, and media and content strategists.
The Silverline Team consists of senior level experts in media relations to social marketing. We have experience at startups and have also punched our ticket in the Fortune 500. We believe in a work life balance that creates happy associates and clients. Most importantly, we are all about client service and ensuring results. With decades in the communications profession, our team has the expertise to design, develop and deliver quality campaigns to a diverse pool of clients.
MEET OUR TEAM
As founder of Silverline Communications, Laura has over 20 years of experience helping clients develop and grow their businesses. Her role at Silverline is to ensure that clients see results from their marketing and communications investments.
Prior to Silverline, Laura launched the Washington, D.C. office of a leading Silicon Valley agency, A&R Partners (now Edelman Silicon Valley). She has co-founded and led global and national practice areas for the world’s largest public relations organizations Edelman and Omnicom’s Brodeur Partners. In these roles, her work focused on a variety of areas from technology to public affairs aligned with category leaders to matured startups. On the corporate side, Laura served as a senior member of the Sprint Nextel communications team focused on executive, internal and external communications supporting national sales and vertical products teams. She has also served in management and communications roles with regional high growth ventures accumulating over $1 billion in funding. Laura received a B.A. from the College of Charleston and a M.Ed. from the University of North Carolina at Charlotte.
As a leader in the organization, Susan provides clients with expertise on content and message development, search engine marketing and social media community building and just about anything client projects require.
Before joining Silverline, Susan served as the Director of Communications at the Alliance to Save Energy, and has held management roles at global PR and consulting organizations including Booz Allen Hamilton. Susan received a B.A. from the University of North Carolina at Chapel Hill and a M.A. in American Government and Communications from the Johns Hopkins University.
Ellen Backus delivers strategic and impactful results to her clients leveraging 20 years of experience in corporate positioning and branding, media and analyst relations, and marketing communications. Known as a “media go-getter,” Ellen has an outstanding track record of generating coverage and creating relationships in technology, trade, and business press outlets.
Prior to Silverline, Ellen consulted with Tier One Partners and was a senior staff member at FitzGerald Communications in the Boston and New York offices. Ellen holds a B.A. in English Literature from the University of California at Berkeley.
Jennifer is a Project Management Professional (PMP) and currently serves as a Senior Project Manager at Silverline. With over 15 years of project management experience, Jennifer is seasoned at keeping projects on schedule and within budget.
At Silverline, she works closely with clients to ensure project expectations are met. Prior to Silverline, Jennifer was a Project Manager at a large consulting firm where she managed various website and software related projects ranging in size with her largest being a multi-million dollar system implementation. Jennifer has a Project Management Certificate from George Mason University; Masters in Educational Technology Leadership from George Washington University; and B.A. in English and Communications from Virginia Tech. Jennifer comes to us in partnership with CEEK, LLC.
Tori is a Senior Account Executive on the Silverline Team with a focus on integrating the ever-changing interactive landscape with traditional public relations and strategic communications. Tori’s activities include managing social media channels, building SEM/SEO strategies, developing media relations plans and creating original content for a wide variety of clients.
Prior to Silverline, Tori held positions at MSL/Qorvis and RIVA Solutions in Washington, D.C. She is a graduate of James Madison University with a B.A. in Communications.
As Creative Specialist, Ricky’s passion for branding and visual identity makes him an innovative addition to the Silverline team. As the creative hub, Ricky takes clients’ challenges and translates them into well-designed executions.
Ricky’s design experience includes projects with companies such as Booz Allen Hamilton, HP Enterprise, and the Peace Corps. Prior to Silverline, Ricky held positions at Red Hat and Citrix in Raleigh, NC. He is a graduate of NC State University with a B.A. in Design Studies with a business concentration and a minor in Graphic Communications.
Erica is a digital native with agency experience managing social media and public relations activities. As a key supporting member of the team, Erica assists with media relations, industry research and account status activities.
Before joining the Silverline team, Erica got her start in public relations at Hill+Knowlton Strategies in Washington, D.C. She is a graduate of James Madison University with a B.A. in Communications.
Agustín N. Cruz
Agustín brings more than 20 years of professional management experience to his role at Silverline Communications. He provides key leadership support for outreach and engagement strategy for Silverline’s public sector clients.
Agustín honed his wide range of skills, including business development, corporate sponsorship development and outreach, meeting and conference logistics, and board relations, at a variety of organizations in and around Washington, DC.
Most recently he served as Director, Government Accounts for NeoNiche Strategies and Executive Director of Business Management for the National Association of Home Builders. Agustín is twice a proud graduate of George Mason University; he received his BA in International Studies in 1994 and his MPA in 2004.