Happy Holidays from Silverline!

Are you a classic holiday persona or do you break from traditional roles this time of year? Take our quiz to find out whom you most resemble on our team! A few weeks ago, our team was discussing how excited we were for the upcoming holidays. As we talked about baking cookies and buying presents, we…

Media Buying 101

5 tips for a successful media plan and buy. The steps below are what I follow with all my clients, regardless of size. Know your audience. It’s best to know who you want to target at the start. Consider age, gender, income level, household income, job title/level, or other parameters that might fit best for…