Silverline Communications recently took another step in accelerating its position as a leading clean energy marketing and communications agency serving a global marketplace. Close to its roots, are efforts at the regional level to engage in advocates of a clean energy future and that means aligning with influencers such as the Virginia Energy Efficiency Council…
When we first started discussing the ways our agency could benefit from Agile, we had no idea how many valuable lessons would come out of this experience. At best, we hoped it would help us work more efficiently to deliver value to our clients. However, we never imagined it would give us a competitive edge,…
Teams undergo Agile transformations without coaches and find success. Although, we are not exactly sure how and if they will ultimately succeed without the benefits of setting a foundation with an expert. As soon as we started diving deeper into Agile, we quickly recognized that we were going to need an expert to help guide…
Let’s start with full transparency. I didn’t stumble on the concept of Agile. My husband, Mark, is a proud member of the Excella team. Over the course of many years (literally) and countless mealtime conversations, I became familiar with Agile and its benefit for IT teams. However, not once in all those years did it…
Is the Website Homepage Really Dead?
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A few years ago, the website homepage was officially declared ‘dead’ by several media outlets following an innovation report published by the New York Times. Articles published by Quartz and The Atlantic were the first in a series of epitaphs citing the Times report, obtained in full by Mashable. According to the report, there had…
As marketing and PR professionals, our job is to influence and connect with target audiences on behalf of our clients through integrated strategies, campaigns and tactics. In order to accomplish these goals, traditionally agencies have worked within a framework that maps out the overall picture. Many models have been used and implemented over the years.…
Media relations or “earned media” is an area of focus and a key support area for the overwhelming majority of our clients. As a team, we spend a good chunk of our time discussing, researching and tracking media, as well as crafting well-received pitches. We thought it might be interesting to offer our clients a…
Happy Holidays from Silverline!
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Are you a classic holiday persona or do you break from traditional roles this time of year? Take our quiz to find out whom you most resemble on our team! A few weeks ago, our team was discussing how excited we were for the upcoming holidays. As we talked about baking cookies and buying presents, we…
Media Buying 101
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5 tips for a successful media plan and buy. The steps below are what I follow with all my clients, regardless of size. Know your audience. It’s best to know who you want to target at the start. Consider age, gender, income level, household income, job title/level, or other parameters that might fit best for…
Client Spotlight: Geostellar
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We’re starting a new tradition as part of our “thankfulness” column this month! We have launched a quarterly spotlight highlighting our wonderful clients, for whom we are so thankful. Each quarter we will select a client that has reached some major milestones and deserves a serious shout out! As we all know, the clean energy economy is growing as…
