Why Tech and Renewables Go Hand-in-Hand
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It is said the only time you notice electricity is when it’s out. Soon, we’ll live in a world where the same can be said for the Internet—you only notice it when you’re not connected to it. Today, Axios wrote an update on Google’s efforts to go 100% renewable for all of its electricity needs.…
Silverline Sweeps the 2019 Hermes Awards
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From Platinum and Gold to an Honorable Mention, Silverline’s Creative and Media Efforts Recognized by a Panel of Industry Peers Big news! Our sweep of the 2019 Hermes Awards is one for the record books. Our team was recognized by a panel of industry peers and collected platinum, gold and an honorable mention for our…
Imagine you are at a dinner party. You know some of the people and others are familiar faces. As you munch on shrimp fritters and sip chardonnay, the conversation turns to interests and hobbies that range from playing an instrument to video games and from swimming to CrossFit. Most have something to share and are…
Are you passionate about technology and/or energy topics? Are you looking to launch a career in PR? If so, you may qualify for our summer internship program! At Silverline Communications, we consider our interns important members of the team, invest in their professional growth and encourage them to be creative. We are looking for a…
Silverline Communications recently took another step in accelerating its position as a leading clean energy marketing and communications agency serving a global marketplace. Close to its roots, are efforts at the regional level to engage in advocates of a clean energy future and that means aligning with influencers such as the Virginia Energy Efficiency Council…
When we first started discussing the ways our agency could benefit from Agile, we had no idea how many valuable lessons would come out of this experience. At best, we hoped it would help us work more efficiently to deliver value to our clients. However, we never imagined it would give us a competitive edge,…
Teams undergo Agile transformations without coaches and find success. Although, we are not exactly sure how and if they will ultimately succeed without the benefits of setting a foundation with an expert. As soon as we started diving deeper into Agile, we quickly recognized that we were going to need an expert to help guide…
Let’s start with full transparency. I didn’t stumble on the concept of Agile. My husband, Mark, is a proud member of the Excella team. Over the course of many years (literally) and countless mealtime conversations, I became familiar with Agile and its benefit for IT teams. However, not once in all those years did it…
Is the Website Homepage Really Dead?
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A few years ago, the website homepage was officially declared ‘dead’ by several media outlets following an innovation report published by the New York Times. Articles published by Quartz and The Atlantic were the first in a series of epitaphs citing the Times report, obtained in full by Mashable. According to the report, there had…
As marketing and PR professionals, our job is to influence and connect with target audiences on behalf of our clients through integrated strategies, campaigns and tactics. In order to accomplish these goals, traditionally agencies have worked within a framework that maps out the overall picture. Many models have been used and implemented over the years.…
