Silverline Sweeps the 2019 Hermes Awards

From Platinum and Gold to an Honorable Mention, Silverline’s Creative and Media Efforts Recognized by a Panel of Industry Peers Big news! Our sweep of the 2019 Hermes Awards is one for the record books. Our team was recognized by a panel of industry peers and collected platinum, gold and an honorable mention for our…

How Saying “Yes” to Agile Changed Our Agency

Let’s start with full transparency. I didn’t stumble on the concept of Agile. My husband, Mark, is a proud member of the Excella team. Over the course of many years (literally) and countless mealtime conversations, I became familiar with Agile and its benefit for IT teams. However, not once in all those years did it…

Is the Website Homepage Really Dead?

A few years ago, the website homepage was officially declared ‘dead’ by several media outlets following an innovation report published by the New York Times. Articles published by Quartz and The Atlantic were the first in a series of epitaphs citing the Times report, obtained in full by Mashable. According to the report, there had…

What’s Next for PESO? The Evolution of the PR Framework

As marketing and PR professionals, our job is to influence and connect with target audiences on behalf of our clients through integrated strategies, campaigns and tactics. In order to accomplish these goals, traditionally agencies have worked within a framework that maps out the overall picture. Many models have been used and implemented over the years.…