Before, During and After: Making the Most of a Thought Leadership Event

Landing the perfect speaking opportunity for a client is every PR practitioner’s dream – it’s the fruition of quite a bit of work. The team spent hours vetting a plethora of events for media worthiness, networking potential, expected audience, and alignment with key messaging and themes. Comms teams must also [...]

2019-11-07T15:36:04-05:00By |

Why Don’t Automakers Want Pollution Standards Rolled Back?

The Trump administration was taken aback when four major auto manufacturers made a deal with Californiato continue making vehicles that follow the Obama-era Environmental Protection Agency rules calling for reduced emissions. While politics certainly played a role in California’s leveraging of its large portion of the U.S. economy, Ford, Volkswagen, [...]

2019-10-31T11:18:25-05:00By |

Podcast – How has clean energy PR and marketing changed?

Did your role exist ten years ago? That’s what Laura Taylor, founder and president of Silverline Communications, asked a group of clean energy professionals at a breakfast panel hosted by Silverline during Solar Power International 2019 in Salt Lake City. For many in the room, the answer was no. Their [...]

2019-10-21T16:05:34-05:00By |

Silverline Communications Expands Executive Leadership Team

New Senior Vice Presidents Will Oversee New Offices and a National Client Portfolio Silverline Communications (Silverline), a leading business-to-business technology marketing communications agency, announced the appointment of two executives to its leadership team, Ellen Backus and Joey Marquart. In conjunction with the expanded leadership team, Silverline is opening new offices [...]

2019-09-22T13:46:48-05:00By |

Apply Now for Our Fall Internship Program

Are you passionate about technology and/or energy topics? Are you looking to launch a career in PR? If so, you may qualify for our fall internship program! At Silverline Communications, we consider our interns important members of the team, invest in their professional growth and encourage them to be creative. [...]

2019-09-22T13:49:24-05:00By |

Attending #SPIcon? Check Out Our Favorite Sessions

We are five weeks out from North America Smart Energy Week, which means over 20,000 members of the clean technology industry will be touching down in Salt Lake City to attend the industry’s biggest events. If you’ve looked at the schedule, you know its jam-packed with networking opportunities, educational sessions, [...]

2019-09-22T13:49:06-05:00By |

A Worthy Cause in Need of Better Messaging or Messenger?

Washington Gov. Jay Inslee is considered to be the Superman of the climate change movement. He has a clear campaign message to address climate change that maps out a sustainable future and how we can save a sinking ship. “We are the first generation to feel the sting of climate [...]

2019-09-22T13:49:02-05:00By |