Last year Twitter introduced 280-character tweets, allowing users to include an additional 100 characters in every post. After this announcement, many speculated how our President (@realdonaldtrump) would use the extra real estate. As many expected, the self-proclaimed “Ernest Hemingway of Twitter” used it to his advantage. His Twitter feed is a cascade of unfiltered and…
A goal for many of our clients is creating viral and searchable content that can live online and be re-purposed across channels. They are looking for something interesting and engaging that highlights their thought leadership in certain markets, but does not trip any wires at the SEC. To achieve this goal, we usually recommend developing…
This week milestone legislation was passed in California by Gov. Jerry Brown, who signed into law S.B. 100, which requires the state to source 100 percent of its energy from carbon-free resources by 2045. The bill also requires the state to generate 60 percent of its electricity from renewable energy resources by 2030. While this…
Silverline is looking for a dynamic, creative, and go-getter to fill a part-time internship for the 2018 Fall semester. This person will support our business development and agency marketing efforts. Our ideal candidate is someone who is proactive, organized, works well on a team and has a sense of humor. Responsibilities include: Compiling research for…
Silverline Communications recently took another step in accelerating its position as a leading clean energy marketing and communications agency serving a global marketplace. Close to its roots, are efforts at the regional level to engage in advocates of a clean energy future and that means aligning with influencers such as the Virginia Energy Efficiency Council…
When we first started discussing the ways our agency could benefit from Agile, we had no idea how many valuable lessons would come out of this experience. At best, we hoped it would help us work more efficiently to deliver value to our clients. However, we never imagined it would give us a competitive edge,…
Teams undergo Agile transformations without coaches and find success. Although, we are not exactly sure how and if they will ultimately succeed without the benefits of setting a foundation with an expert. As soon as we started diving deeper into Agile, we quickly recognized that we were going to need an expert to help guide…
Let’s start with full transparency. I didn’t stumble on the concept of Agile. My husband, Mark, is a proud member of the Excella team. Over the course of many years (literally) and countless mealtime conversations, I became familiar with Agile and its benefit for IT teams. However, not once in all those years did it…
Is the Website Homepage Really Dead?
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A few years ago, the website homepage was officially declared ‘dead’ by several media outlets following an innovation report published by the New York Times. Articles published by Quartz and The Atlantic were the first in a series of epitaphs citing the Times report, obtained in full by Mashable. According to the report, there had…
As marketing and PR professionals, our job is to influence and connect with target audiences on behalf of our clients through integrated strategies, campaigns and tactics. In order to accomplish these goals, traditionally agencies have worked within a framework that maps out the overall picture. Many models have been used and implemented over the years.…
