Communicating in the Age of Trump: The Power of 280 Characters

Last year Twitter introduced 280-character tweets, allowing users to include an additional 100 characters in every post. After this announcement, many speculated how our President (@realdonaldtrump) would use the extra real estate. As many expected, the self-proclaimed “Ernest Hemingway of Twitter” used it to his advantage. His Twitter feed is a cascade of unfiltered and…

Do YOU Have What it Takes to Be a Team Silverline Intern??

Silverline is looking for a dynamic, creative, and go-getter to fill a part-time internship for the 2018 Fall semester. This person will support our business development and agency marketing efforts. Our ideal candidate is someone who is proactive, organized, works well on a team and has a sense of humor. Responsibilities include: Compiling research for…

How Saying “Yes” to Agile Changed Our Agency

Let’s start with full transparency. I didn’t stumble on the concept of Agile. My husband, Mark, is a proud member of the Excella team. Over the course of many years (literally) and countless mealtime conversations, I became familiar with Agile and its benefit for IT teams. However, not once in all those years did it…

Is the Website Homepage Really Dead?

A few years ago, the website homepage was officially declared ‘dead’ by several media outlets following an innovation report published by the New York Times. Articles published by Quartz and The Atlantic were the first in a series of epitaphs citing the Times report, obtained in full by Mashable. According to the report, there had…

What’s Next for PESO? The Evolution of the PR Framework

As marketing and PR professionals, our job is to influence and connect with target audiences on behalf of our clients through integrated strategies, campaigns and tactics. In order to accomplish these goals, traditionally agencies have worked within a framework that maps out the overall picture. Many models have been used and implemented over the years.…