Do YOU Have What it Takes to Be a Team Silverline Intern??

Silverline is looking for a dynamic, creative, and go-getter to fill a part-time internship for the 2018 Fall semester. This person will support our business development and agency marketing efforts. Our ideal candidate is someone who is proactive, organized, works well on a team and has a sense of humor. Responsibilities include: Compiling research for…

How Saying “Yes” to Agile Changed Our Agency

Let’s start with full transparency. I didn’t stumble on the concept of Agile. My husband, Mark, is a proud member of the Excella team. Over the course of many years (literally) and countless mealtime conversations, I became familiar with Agile and its benefit for IT teams. However, not once in all those years did it…

Is the Website Homepage Really Dead?

A few years ago, the website homepage was officially declared ‘dead’ by several media outlets following an innovation report published by the New York Times. Articles published by Quartz and The Atlantic were the first in a series of epitaphs citing the Times report, obtained in full by Mashable. According to the report, there had…

What’s Next for PESO? The Evolution of the PR Framework

As marketing and PR professionals, our job is to influence and connect with target audiences on behalf of our clients through integrated strategies, campaigns and tactics. In order to accomplish these goals, traditionally agencies have worked within a framework that maps out the overall picture. Many models have been used and implemented over the years.…

The Art of the Pitch: Why Expertise Matters

Media relations or “earned media” is an area of focus and a key support area for the overwhelming majority of our clients. As a team, we spend a good chunk of our time discussing, researching and tracking media, as well as crafting well-received pitches. We thought it might be interesting to offer our clients a…

Happy Holidays from Silverline!

Are you a classic holiday persona or do you break from traditional roles this time of year? Take our quiz to find out whom you most resemble on our team! A few weeks ago, our team was discussing how excited we were for the upcoming holidays. As we talked about baking cookies and buying presents, we…

Media Buying 101

5 tips for a successful media plan and buy. The steps below are what I follow with all my clients, regardless of size. Know your audience. It’s best to know who you want to target at the start. Consider age, gender, income level, household income, job title/level, or other parameters that might fit best for…