As marketing and PR professionals, our job is to influence and connect with target audiences on behalf of our clients through integrated strategies,
The Art of the Pitch: Why Expertise Matters
Media relations or “earned media” is an area of focus and a key support area for the overwhelming majority of our clients. As a team, we
Happy Holidays from Silverline!
Are you a classic holiday persona or do you break from traditional roles this time of year? Take our quiz to find out whom you most resemble on our
Media Buying 101
5 tips for a successful media plan and buy. The steps below are what I follow with all my clients, regardless of size. Know your
Client Spotlight: Geostellar
We’re starting a new tradition as part of our “thankfulness” column this month! We have launched a quarterly spotlight highlighting our wonderful
In A World of Multimedia – Can Twitter Survive?
Over the past three years, Twitter has been on the decline. Between leadership changes, user growth stalling, decrease in revenue and
30 Things the Silverline Team is Thankful for This Year
At Silverline Communications, we have so much to be thankful for during the holiday season. This year we rebranded the organization, moved
Silverline Communications Takes Home Four MarCom Awards
We’re celebrating our nominations for the 2016 MarCom Awards The Silverline Communications team is proud to announce that we have won four MarCom
Turning PR Planning on its Head: Agile for Non-Agile Teams
Over the past year, our team spent time with an experienced agile coach developing the first version of our own MarTech product. The product is the