Silverline Communications has always been about new directions and uncharted territory that when explored yields great benefits for our clients and partners. 2019 marks our tenth year of providing unparalleled services and like any other successful company we’ve grown, learned, and matured during our first decade. We’re now embarking on a new venture that…
Our first podcast: Sound Bytes
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In this first episode of our podcast Sound Bytes, Silverline Communications founder/president Laura Taylor describes the start of her agency’s successful journey to becoming an agile marketing & communications firm. Take a listen “How Saying ‘YES’ to Agile Changed Our Agency.”
Cyber Monday for Cyber Thieves?
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NRF.com likely never imagined that their 2005 press release coining the Monday after Thanksgiving as “Cyber Monday” would grow to be such a global phenomenon. According to Forbes, last year Cyber Monday generated $6.6 billion in sales. With hackers attacking financial institutions and retailers becoming a normal occurrence, this year will be no different as Black Friday online sales hit…
Dust from the midterm elections this week is beginning to settle. For technology companies, the divided House and Senate offers a mix of outcomes as Wired and TheStreet have outlined in their respective articles. Here are the highlights: The Good Legislation critical of the technology industry will be harder to pass. Think net neutrality or…
A goal for many of our clients is creating viral and searchable content that can live online and be re-purposed across channels. They are looking for something interesting and engaging that highlights their thought leadership in certain markets, but does not trip any wires at the SEC. To achieve this goal, we usually recommend developing…
Silverline is looking for a dynamic, creative, and go-getter to fill a part-time internship for the 2018 Fall semester. This person will support our business development and agency marketing efforts. Our ideal candidate is someone who is proactive, organized, works well on a team and has a sense of humor. Responsibilities include: Compiling research for…
When we first started discussing the ways our agency could benefit from Agile, we had no idea how many valuable lessons would come out of this experience. At best, we hoped it would help us work more efficiently to deliver value to our clients. However, we never imagined it would give us a competitive edge,…
Teams undergo Agile transformations without coaches and find success. Although, we are not exactly sure how and if they will ultimately succeed without the benefits of setting a foundation with an expert. As soon as we started diving deeper into Agile, we quickly recognized that we were going to need an expert to help guide…
Let’s start with full transparency. I didn’t stumble on the concept of Agile. My husband, Mark, is a proud member of the Excella team. Over the course of many years (literally) and countless mealtime conversations, I became familiar with Agile and its benefit for IT teams. However, not once in all those years did it…
Media relations or “earned media” is an area of focus and a key support area for the overwhelming majority of our clients. As a team, we spend a good chunk of our time discussing, researching and tracking media, as well as crafting well-received pitches. We thought it might be interesting to offer our clients a…
