Is the Website Homepage Really Dead?

A few years ago, the website homepage was officially declared ‘dead’ by several media outlets following an innovation report published by the New York Times. Articles published by Quartz and The Atlantic were the first in a series of epitaphs citing the Times report, obtained in full by Mashable. According to the report, there had…

Happy Holidays from Silverline!

Are you a classic holiday persona or do you break from traditional roles this time of year? Take our quiz to find out whom you most resemble on our team! A few weeks ago, our team was discussing how excited we were for the upcoming holidays. As we talked about baking cookies and buying presents, we…

Media Buying 101

5 tips for a successful media plan and buy. The steps below are what I follow with all my clients, regardless of size. Know your audience. It’s best to know who you want to target at the start. Consider age, gender, income level, household income, job title/level, or other parameters that might fit best for…