Launching a Company
Creating a New Category for Innovation
Silverline was sought out to launch a Silicon Valley company creating a new category of power generation. Our remit was to support the growth of the business, employee recruitment, investor awareness, and regulatory influence through brand visibility driven by strategic communications.
Our Approach
Careful planning and deep influencer and media engagement helped the team to avoid mischaracterization of a new product category. This effort was fully supported by laying the groundwork to prepare influencers and customers to serve as third-party sources.
Outcomes
The team secured positive coverage and message pull-through in all prioritized media outlets, exactly according to plan and leveraging third-party references. Coverage included Bloomberg, S&P Global, and Greentech Media. As a result, the client heard from nearly 100 potential customers, increased web traffic to 10,000 visits on launch day, and received an invitation to speak at a highly sought-after investor conference.
Industry: Clean tech, innovate
Services: Creative & Content Strategy; Digital & Social; Public Affairs & Outreach; Public Relations & Media; Thought Leadership
Media placements include:
