A specialized PR firm built for the energy transition.
Specialized media, policy, digital and community expertise for energy companies when the stakes are high.
Leading innovators
Media Relations
When your announcement has to land in the mainstream press AND the energy-industry read on the same morning, we place your executives in Politico Energy AND Heatmap AND Bloomberg NEF. Buyers, policymakers, and analysts all read different feeds. You need to be in each of them.
Case study · RMI
Making a policy think tank the source reporters call.
The ask. Keep top-tier journalists engaged. Make RMI’s research the reference reporters cite when the news cycle moves.
What we did. Weekly reporter briefings on the fast-moving policy cycle. Repackaged RMI’s technical work into memos reporters could file from. A rolling pitch calendar timed to markup dates and earnings weeks.
Outcome. In one quarter: briefings with a dozen top outlets. Nearly 20 pieces citing RMI’s key messages and named experts. Placement set: The New York Times, The Washington Post, Bloomberg, Reuters, POWER, Hart Energy.
Digital and Social
A strong social media presence is essential for energy companies and executives looking to grow their influence. We manage corporate and executive profiles across LinkedIn, X, Bluesky, Facebook, Instagram, and more—combining organic and paid strategies to expand reach, engage key audiences, and drive real impact. Our media specialists ensure your brand stays visible and relevant with a tailored mix of content, community management, and strategic media buying.
Case study · Sage Geosystems
Building a LinkedIn platform for geothermal leadership.
What we did. Silverline built and maintained a consistent posting cadence of two to three times per week, spotlighting Sage’s media coverage, event appearances, press releases, and key industry developments to establish the company as a thought leader in geothermal.
Outcome. Sage’s organic LinkedIn following more than doubled, and its content reached hundreds of thousands of impressions across the platform.
Public Affairs & Advocacy
When an IRA implementation window is closing, a FERC ruling is pending, or your trade group needs the record straight before markup, we draft the comments, coordinate coalition letters across labor, faith, and industry, and brief committee staff with SEI² one-pagers formatted the way policymakers actually read.
Case study · Zinc Battery Initiative
Building “the voice of the battery industry.”
The ask. Grow the Zinc Battery Initiative’s membership and raise awareness in a market dominated by lithium-ion.
What we did. Monthly media campaigns on zinc battery technology. A calendar of industry events and awards to raise the organization’s profile. Crafted the tagline “the voice of the battery industry”—now widely cited in press.
Outcome. Nearly two dozen articles in six months. A speaking slot at a leading industry event the organization had chased for years. Membership up more than 20% since the engagement began.
Thought Leadership
When you’ve raised the round, filed the S-1, or renamed the company—and your CEO needs to be the category’s voice by listing day—we ghost-write LinkedIn that grows organically, place bylines under names that get read, book keynote slots at CERAWeek, RE+, and Yotta, and brief BNEF, S&P, and RMI analysts so your company appears in the next category report by name.
Case study · Wolfspeed
Getting the CEO on the NYSE steps and in the analyst reports.
The ask. Wolfspeed was rebranding from Cree and repositioning as the pure-play silicon-carbide leader. The CEO needed to be the category’s voice—analyst calls, byline placements, industry stages—not a press-release name.
What we did. Thirteen years of C-suite comms across brand transition, product launches, and the NYSE listing. Coached media interviews. Ghost-wrote bylines. Coordinated analyst days. Booked keynote slots. Staffed earnings weeks.
Outcome. CEO Gregg Lowe on the NYSE steps on listing day. Category-defining coverage across the trades and the general business press. When analysts write about silicon carbide, they know the Wolfspeed story cold.
Community Engagement
When your project’s approval hangs on a county board vote and opposition already has a Facebook group and a friend at the local paper, we map the real stakeholders, identify the people whose position moves the room, staff the public meeting, and draft testimony for actual local supporters—ranchers, school-board members, small-business owners who show up on the record.
Case study
Global solar company turns to Silverline for first U.S. factory launch.
The ask. A global provider of photovoltaic (PV) and smart energy solutions was preparing to announce its first U.S. solar module manufacturing facility in Texas.
What we did. Silverline developed a comprehensive media approach and communications plan beginning four months ahead of the announcement. To maximize exposure, we timed the announcement to RE+, pitching reporters at the moment they were actively seeking major industry news to cover during the conference.
Outcome. The announcement generated more than 100 articles with a combined potential reach of nearly 200 million readers.
Journalists know us.
2009
Founded
100+
Global clients
13
Years with our longest-standing client
You might be considering other kinds of PR support.
The multi-practice generalist.
You will get a good-enough team. Energy is one of eight verticals they cover. Your comms lead will balance managing your account between healthcare and CPG. The junior on your team is learning the industry on your retainer. Pick this route when the work is generic, and the timing is loose.
The climate tech only firm.
They know climate tech, but they specialize in either public affairs or investor-focused reputation management. They miss the trifecta: the regulatory landscape that decides whether your project gets built, reputation management from local to national, and investor communications. Energy is bigger than renewables now, and one announcement must land with a state-level legislative staffer, a FERC reporter, and a clean-energy trade the same morning. Pick this route when your story stays inside the climate conversation; reconsider when it travels outside.
Sole proprietor support.
A staffer with a shared inbox can respond to a press inquiry. One consultant can send press releases. Neither can get media attention the week your permit is contested or brief the analyst who writes the report your investors read. Neither has the exposure that comes from working across a full client roster at once. Pick this route when coverage doesn’t matter to your model. Reconsider it when you need the coverage to start driving deals.
Who We Serve
- Solar Manufacturers
- Clean Energy Developers
- Cleantech & Climate Technology Startups
- Data Centers
- Data Center Alley
- Geothermal
- Electric Vehicles
- Electrotech
- Clean Energy Advocates
- Renewable Energy Firms
- Industrial Decarbonization
- Investors
- Battery Storage Manufacturers
- Power Sector
- Nuclear
- Fusion
- Clean Fuels
- Natural Gas
- Grid Modernization
- Carbon Removal
- Green Energy
- Cleantech Companies
- Climatetech
Energy intelligence
AI-driven intelligence. Human specialization.
The Silverline Energy Insights Index, or SEI², gives energy companies a clearer view of the people, narratives and opportunities shaping their market. Our specialized research team combines AI-driven analysis with deep energy and communications expertise to identify media gaps, search opportunities, major investors, leading corporations, and influential voices, then turns that intelligence into a practical starting point for action.
Built for the question you need to answer.
Use SEI² in two ways: as the foundational stage-setter for a Silverline engagement, or as a standalone deep dive on a topic, person, or competitor. Tell us what you are trying to accomplish, and we will get you where you need to go.
From intelligence to strategy.
SEI² shows where the market is moving and where the openings are. Silverline uses those insights to inform our decisions. The intelligence comes first; the strategy grows from it.
Recent reports
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