Trade Association Digital Transformation
Reflecting the mainstream clean energy economy
Silverline created a top-to-bottom website redesign for the nation’s leading renewables association with the goal of creating a user-friendly site that provided up-to-date information and served as a destination for members, prospects, and the general public.
Our Approach
In collaboration with association staff, our team audited the old website and gathered initial requirements. This detailed review looked at all aspects of the website from functionality to content and search keywords to maximize reach.
Outcomes
The refined website navigation places emphasis on high-level policy objectives and market expansion priorities to engage key audiences from policy makers to potential new members.
Within a few months, the association reached its goal of increasing visibility, capturing additional information, reducing bounce rates, and optimizing page views.
Industry: Advocacy, national association, renewable energy
Services: Digital & Social; Public Affairs & Outreach; Public Relations & Media; Thought Leadership
Award: Marcom Award Honorable Mention
