New Association Gaining Traction in a Competitive Market
Growing membership through media campaigns and messaging strategy.
The organization hired Silverline to generate media coverage and grow its membership. This program was founded in 2020 by a national association to represent developers of rechargeable mobility batteries.
Our Approach
Silverline designed monthly media campaigns to highlight the benefits of battery technology.
Silverline created a calendar of events and awards to build the organization’s profile.
Silverline developed the tagline for them as the “voice of the battery industry,” a slogan that has been referenced by a myriad of media outlets.
Outcomes
Silverline secured 21 articles in top-tier and top-trade publications, reaching a potential audience of nearly 9.5 million readers in six months.
Silverline secured several speaking opportunities for the organization, including a coveted spot at CLEANPOWER 2022 – a significant milestone the group had not been able to achieve prior to working with the agency.
Silverline earned multiple media and awards opportunities for the organization’s members.
Organization membership increased more than 20% since starting a relationship with Silverline.
Industry: Industry Association
Services: Creative & Content Strategy; Public Affairs & Outreach
Media placements include:
Speaking opportunities include:
