Securing Media Coverage for a Novel Project
Media relations to promote a clean energy microgrid installation on a college campus.
A vertically integrated distributed energy company hired Silverline to promote the installation of a clean energy microgrid on the campus of a college campus in downtown Washington, D.C.
Our Approach
Silverline synthesized the messages of the project’s three partners into one cohesive press release with targeted talking points.
Silverline designed a thorough yet efficient communications plan to keep the partners aligned on timing and messaging.
Silverline executed a custom embargoed media outreach plan that targeted energy trades, financial trades, higher education trades, local Washington media and top tier publications.
Outcomes
Silverline secured 57 articles in top tier publications as well as higher education, finance and energy trades with a potential audience of 440 million during a one-week period.
