Strategic Thinking for an Energy Storage Multinational
Activating AI storylines for a category leader
The North American division of a multinational corporation was developed to accelerate the grid by creating digitally optimized, utility-scale, AI-driven energy storage systems. As part of the launch and sales activation around their solutions, C-Suite leadership desired to increase visibility. The marketing communications team enlisted Silverline to develop a strategic communications roadmap.
Our Approach
Silverline led by understanding the implications of the technology, researching media, and building relationships with existing influencers in the market. We created a framework that activates AI and digital stories that are delivered by experts and reach target audiences.
Outcomes
Our work resulted in stories in top-tier trade and business outlets along with new executive speaking opportunities in the AI market.
An “Editor’s Pick” story in Forbes
An AI-focused speaker’s bureau, which includes events like The AI Summit and The Economist Innovation Summit
Identified high value/high impact targets via influencers, media outreach, personal interactions, and social media
Created content that was searchable and trending
Leveraged social media to amplify community-building efforts
Developed unique voices and messages for each executive’s platform
Drafted nearly 20 original LinkedIn long-form articles that drove engagement and visibility
Launched a speaker’s bureau program that identified over 60 new opportunities and placed executives at over a dozen events
Launched an awards bureau that identified over 45 award opportunities that resulted in significant wins
Industry: Energy storage, clean tech
Services: Creative & Content Strategy; Public Affairs & Outreach
Award: Marcom Award Gold Winner and Honorable Mention
Media placements include:
