Mission
Independent. Agile. Absolutely invested in our greatest resources: the team and our clients.
Our passion for world-changing innovation drives the work we do. Our team gets it done with strategic, smart communicators that possess unrivaled expertise in energy, policy and emerging technologies. In short: We know our stuff.
Leadership
Laura Taylor is Founder and CEO of Silverline Communications, a nimble, full-service integrated communications agency uniquely focused on the B2B technology sector. As CEO of Silverline, Laura counsels a wide portfolio of enterprises, crafting impactful communications programs tailored to engage and influence key stakeholders and ultimately, drive measurable growth.
Previous to Silverline, Laura co-founded and led global and national practice areas and served in management roles with regional high-growth ventures, accumulating over $1 billion in funding. During her tenure at Edelman, she was a founding leader of the agency’s award-winning global clean technology practice. In three short years, Laura led a team that grew the division from zero to a multi-million-dollar, international practice. A few years later, Laura built a clean technology division for Omnicom from the ground up. After establishing programs at the world’s largest and most prestigious public relations agencies, she founded Silverline Communications in 2009.
In addition to leading Silverline, Laura continues to innovate and seek opportunities to contribute to the clean energy sector. After realizing a severe shortage of clean tech industry award recognition, Laura launched The Cleanie Awards® in 2018 to highlight notable individuals and companies in the industry. She is a frequent Forbes contributor and serves as Chairwoman on myriad Boards, including Potential Energy DC, CleanTech Open Southeast, and Solas Nua Theatre Company. Past speaking engagements include the Mid-Atlantic Marketing Summit and the Energy Storage Annual Conference and Expo.
Ellen Backus is a seasoned PR professional with more than 25 years of experience in corporate communications, influencer programs, messaging and media cultivation. As a member of the senior leadership team at Silverline, she works closely with her staff to develop strategic campaigns that ensure every client’s business objectives are fully realized. A passionate and dedicated leader, she is adept at generating impactful results that build stakeholder awareness, promote meaningful action, and build reputation.
She has worked with a broad range of clients, from early-stage start-ups to medium-size organizations to large global technology companies. She has served as the hub agency lead for multi-million-dollar technology accounts, heading up strategy and communications development, as well as leading secondary agency activation across multiple geographies. Her industry experience encompasses advanced manufacturing, B2B and B2C tech, clean energy including solar, storage and wind, EV/mobility and supply chain management.
Joey Marquart is on the leadership team of Silverline Communications, the leading agency focused on clean and emerging technology. With a focus on innovations that have a positive impact on society, he helps companies with transformative solutions foster trust, credibility and engagement with the right stakeholders.
He has directed award-winning integrated communications programs for clients in the electric vehicle, construction, advanced manufacturing, clean energy and energy efficiency sectors. For a consortium of EV stakeholders including NESCAUM, Global Automakers and the U.S. Auto Alliance, Joey oversaw the development of a consumer engagement campaign focused on electric vehicle adoption, Drive Change. Drive Electric.
Prior to his communications role, Joey was a journalist at The Salt Lake Tribune as well as the Park Record in Park City, Utah.
Supplier Diversity Program
When clients engage Silverline, they get more than world-class talent. They enter a partnership with a female-led firm certified in multiple “supplier diversity” categories.
Silverline is certified in the Small Business Administration’s Women-Owned Small Business program which enables the agencies to access prime and subcontractor engagements. Silverline is also designated by the Commonwealth of Virginia as a Small, Women-owned, and Minority-owned Business (SWaM) creating contracting opportunities on a state level. One of Silverline’s agency partners, RenewPR, is certified as an LGBT Business Enterprise, providing Silverline with the opportunity to collaborate on related community engagement.
Innovation Storytelling
Meaningful innovation is often disruptive. It provokes both excitement and distrust. To overcome this challenge, Silverline’s innovation storytelling combines integrated marketing and authentic communications. We listen, research and understand to fully appreciate the point of view advanced by these groups and develop the right channel strategy and outreach plan. This allows us to come up with the best messaging and master narrative for your needs, backed by insights and analytics to define and measure relevance and storylines.
Agile
We are one of the few agencies to employ an agile mindset and project management methodology. Since the industries we cover change hourly, our challenge is in keeping pace to deliver results.
Agile offers the agency a differentiated approach to workflow management through the use of Kanban and a commitment to continuous improvement. Each project is broken down into manageable, iterative parts ensuring collaboration and transparency for all of our clients. Our work is tracked in a visual workflow in our team hive and clients always have a work status.
When we say we’re Agile, we mean it.