Thought Leadership
Making an impact takes more than just showing up—it takes authenticity, bold thinking, and a strong presence. The organizations and leaders who lean into this mindset don’t just join the conversation; they shape it. They spark ideas, drive engagement, and inspire action.
By building influence, our clients create opportunities to share their perspectives on the clean energy transition in a way that resonates. And over time, that influence goes beyond just one person or company—it fuels industry-wide conversations, opens doors for growth, and helps move entire sectors forward.
CASE IN POINT
Utilizing the C-Suite to Expand a Trusted Brand’s Influence
Wolfspeed is a powerhouse in LED lighting, power, and RF semiconductors, driving innovation in everything from general illumination to power supplies. To expand its influence, the company turned to Silverline for a thought leadership strategy that would elevate its C-suite leaders and amplify its impact.
APPROACH
Wolfspeed wanted to boost its brand presence, refine its messaging, and strengthen industry collaborations. We built an ambitious, multi-channel campaign to showcase its executives as influential voices in the field. By leveraging their established reputations, we helped them connect with key industry influencers, engage with the media, and grow their presence on social media.
We worked closely with executives to identify high-impact opportunities—whether through trade associations, media relationships, or direct engagement with industry peers. Our team crafted compelling content aligned with trending industry topics and optimized social media to expand their reach. Every post, article, and interaction was designed to build credibility, spark conversations, and grow their professional networks.
RESULTS
Through strategic storytelling and targeted outreach, we helped Wolfspeed’s leaders strengthen their influence and expand their impact—both online and within the industry. We developed unique thought leadership perspectives for key executives, crafting engaging content that resonated with their audiences. By publishing a steady stream of LinkedIn articles, we drove meaningful engagement and visibility. Our team also launched a speaker’s bureau, securing high-profile opportunities for executives to share their insights at industry events. Additionally, we created an awards strategy that positioned Wolfspeed as a leader in its field, resulting in multiple industry recognitions.
Services
Thought Leadership · Digital and Social · Media Relations · Public Affairs and Advocacy
Resulting Coverage
The New York Times
The Washington Post
Forbes Magazine
