Meeting the Moment at RE+
In any year, planning for RE+ is a big deal. With 50,000+ attendees, the show has gotten bigger and more crowded, demanding more of communicators and marketers to make brands stand out. But in 2025, we’re looking at the most important RE+ of the last decade.
We have more achievements and experience at our backs than ever before, but also greater obstacles with rapidly declining federal support, community opposition and global market unease. Not to mention the ever-urgent climate issues before us!
This year, the connections, messages and trust we foster at RE+ will be more impactful than ever before. From a PR and communications point of view, the time is now to be planning the narrative, the audience-segmented messages, the differentiating brand presence, the message training, the media strategy, social content, and journalist/influencer briefings during a packed schedule.
With planning, you can reach your audience before the event noise begins, with messages and calls to action for each audience profile. You can sequence your social content with enough time to seed the ground ahead of RE+, giving you air cover. You can plan when announcements should hit, and optimize the message in each one. And you can structure meetings to truly deliver on next steps and pave the way for productive relationships going forward.
All of this is easier to do when you map out the planning early, and execute throughout the summer. Even summer vacations won’t slow things down with foresight and steady focus. At Silverline, this is what we do, and we stand ready to help.
