Public Affairs & Advocacy
Power That Lasts. Strength That Leads. Energy for Every Moment. We help energy leaders cut through policy complexity and make an impact where it matters. From crafting clear, persuasive messaging to building coalitions and engaging key stakeholders, we shape policy conversations and advance legislative priorities.
With deep expertise in clean energy and the broader energy market, we turn technical issues into compelling stories that resonate with policymakers, regulators, and stakeholders. Whether it’s securing regulatory support, influencing public opinion, or rallying industry allies, we make sure our clients' voices are heard—and their priorities move forward.
CASE IN POINT
Breaking Through in a Crowded Market: How a New Association is Growing Its Membership with Strategic Media and Messaging
When the Zinc Battery Initiative set out to grow its membership and raise awareness, they turned to Silverline for a strategic media and messaging plan. Founded in 2020 by a national association, the initiative represents developers of rechargeable zinc-based batteries and needed to build its presence in a competitive market driven by Lithium-Ion.
To make an impact, Silverline launched monthly media campaigns showcasing the benefits of zinc battery technology. We developed a calendar of industry events and award opportunities to boost the organization’s visibility and crafted the tagline “the voice of the battery industry”—a phrase that has since been widely referenced in the media.
The results spoke for themselves. In just six months, we secured nearly two dozen articles in leading media platforms reaching millions of readers and subscribers. We also landed key speaking opportunities, including a highly sought-after spot at a leading event platform for the energy industry—an achievement the organization had previously struggled to attain.
On top of that, we helped members gain valuable media exposure and award recognition for their pioneering innovations. Most importantly, the initiative saw its membership grow by more than 20% since partnering with Silverline.
By combining strategic storytelling, media outreach, and industry positioning, we helped the Zinc Battery Initiative gain momentum in a competitive space. As the organization continues to grow, its voice in the battery industry is stronger than ever—driving awareness, engagement, and real impact for its members.
Services
Creative and Content · Public Affairs and Advocacy · Media Relations
