Media Relations
In an era of unprecedented load growth, energy innovators are the heroes of the story—leading the charge, driving progress, and shaping the future of the industry.
We’re passionate about supporting great journalism through authentic storytelling. Our clients are experts in the energy industry, leading the charge as the market evolves—from renewables to clean fuels, battery tech, grid innovation, and beyond.
Every day, we work closely with top media across business, finance, and energy to bring important stories to light. Whether it’s breaking down market shifts, validating industry trends, or spotlighting major players, we help shape the conversation and amplify the voices driving the future of energy.
Silverline by the Numbers, 2024
CASE IN POINT
Inspiring Action Through Strategic Media Campaigns
RMI brought in Silverline to craft a media strategy that would cut through the noise and keep top-tier journalists engaged.
APPROACH
We set out to make RMI’s insights more accessible and connect them to big-picture conversations—without overwhelming reporters. By staying on top of the fast-moving news cycle, we jumped on timely opportunities to position RMI’s expertise in a way that resonated with the media.
RESULTS
In just one quarter, we landed briefings with over a dozen top outlets and secured nearly 20 articles featuring RMI’s key messages and experts. Our persistent, strategic outreach not only increased visibility but also strengthened relationships with journalists across policy and market-driven media.
Services
Creative and Content Strategy · Media Relations · Thought Leadership
Resulting coverage
The New York Times
The Washington Post
Bloomberg
Reuters
Power
Hart Energy