Strategic Earned Media Campaigns
Inspiring climate action
Our client is a non-partisan, non-profit organization that works to transform global energy systems across the real economy. The organization is a prolific publisher of original research and thought leadership content that reaches millions of readers through digital and earned media efforts. Due to the ongoing nature of their efforts, the organization enlisted Silverline to create a much-needed, comprehensive media strategy to simplify insights for and retain the attention of top-tier media.
Our Approach
Our collective goal was to elevate the organization’s insights and connect them to higher-level climate issues while avoiding media fatigue and inspiring interest. The Silverline team closely monitored the busy news cycle and conducted proactive “newsjacking” opportunities to align with media interests.
Outcomes
In one quarter, the team secured briefings with more than a dozen media outlets and secured nearly 20 articles featuring quotes and key messages. Through persistent outreach efforts and coordinated storytelling, Silverline was able to raise visibility and build ongoing relationships with journalists from policy-oriented to market-driven outlets. The next steps? Rinse and repeat.
Industry: Non-profit organization
Services: Creative & Content Strategy; Public Relations & Media; Thought Leadership
Media placements include:
