Earned media, reporter research, coverage analysis, thought leadership, and media strategy.
Powering AI localizes storylines, highlights energy tech, and tracks coverage trends in key data center investment markets
The energy transition is moving forward and global media headlines reflect the importance of the adoption of renewable energy technologies, which is heavily dependent on critical minerals. Copper, lithium, nickel, cobalt, graphite and rare earth elements are especially essential to technologies like battery storage and electric vehicle development.
Hate AI-generated answers to user questions that don’t include your clean energy solution? Afraid these answers and other AI tools will crowd your business out of search or share of voice? You might be wondering why earned media is more important than ever for marketers at organizations of all types and sizes.
In the first two parts in this series on critical minerals, we covered the basics – what they are, why they matter, and barriers for scaling. As we look to the future, the industry is taking shape. Decisions are looming on areas such as permitting, supply, and standardized regulations for new mines.
Thanks to Tim McDonnell at Semafor for highlighting our niche industry and the global support we provide to our tech and climate advocacy clients. It’s fascinating to see the simultaneous rise of journalists covering this space and the growing number of PR firms getting involved. Silverline has been committed to the clean energy transition for nearly two decades.
As data center facilities increase exponentially across the United States, so does the attendant media coverage and reporters incorporating data center power issues into their beats.
Silverline is pleased to share our newest report, “Powering AI Data Centers,” which examines the shift in media coverage and online conversation about data centers between the first half of 2023 and the first half of 2024.
Through their climate reporting, these 12 journalists have made a profound impact on the Silverline team and on their readers, providing valuable insights, uncovering truths, and driving public discourse. They illuminated the pressing challenges and transformations presented by the global climate crisis.
Silverline was in Boise, Idaho this month at the Society of Environmental Journalists’ 2023 Conference, which features an intriguing session on “How To Be an Ally for Environmental Journalists of Color,” moderated by The Uproot Project Director Lucia Priselac. The topic aligns with Silverline’s core values and commitment to diversity and inclusion. In fact, we recently published a comprehensive report on influential Black Leaders in Energy & Cleantech that seeks to elevate the valuable voices and perspectives of key leaders in this space.
Amazon bestselling author Tom Weirich and Silverline Founder Laura Taylor share both a deep friendship and commitment to clean energy, so we at Silverline are thrilled to support Tom as he celebrates the launch of his book We Took the Risk with gatherings in Washington, DC, at the Solar Energy Industry Association (SEIA) headquarters and in Houston at Pillsbury. Beyond our enthusiastic support, we were curious, so we chatted with Tom to find out his motivation and goals for writing about the early risk-takers in renewable energy.