Media relations to promote a clean energy microgrid installation on a college campus.
A vertically integrated distributed energy company hired Silverline to promote the installation of a clean energy microgrid on the campus of a college campus in downtown Washington, D.C.
Our Approach
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Silverline synthesized the messages of the project’s three partners into one cohesive press release with targeted talking points.
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Silverline designed a thorough yet efficient communications plan to keep the partners aligned on timing and messaging.
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Silverline executed a custom embargoed media outreach plan that targeted energy trades, financial trades, higher education trades, local Washington media and top tier publications.
Outcomes
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Silverline secured 57 articles in top tier publications as well as higher education, finance and energy trades with a potential audience of 440 million during a one-week period.
