Growing membership through media campaigns and messaging strategy.
The organization hired Silverline to generate media coverage and grow its membership. This program was founded in 2020 by a national association to represent developers of rechargeable mobility batteries.
Our Approach
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Silverline designed monthly media campaigns to highlight the benefits of battery technology.
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Silverline created a calendar of events and awards to build the organization’s profile.
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Silverline developed the tagline for them as the “voice of the battery industry,” a slogan that has been referenced by a myriad of media outlets.
Outcomes
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Silverline secured 21 articles in top-tier and top-trade publications, reaching a potential audience of nearly 9.5 million readers in six months.
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Silverline secured several speaking opportunities for the organization, including a coveted spot at CLEANPOWER 2022 – a significant milestone the group had not been able to achieve prior to working with the agency.
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Silverline earned multiple media and awards opportunities for the organization’s members.
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Organization membership increased more than 20% since starting a relationship with Silverline.
Industry: Industry Association
Services: Creative & Content Strategy; Public Affairs & Outreach
Media placements include:
Speaking opportunities include:
