Community Engagement
Community Engagement: From Insight to Influence
Silverline is a leading public relations firm serving the energy sector. We help innovators in clean technology and infrastructure build trust, credibility, and momentum where it matters most—among communities, policymakers, and investors. As a specialized energy PR agency with expertise in the energy sector, we combine in-depth policy expertise with creative storytelling to advance the global energy transition.
Our approach starts with understanding. We analyze the landscape, including policies, permitting challenges, stakeholders, and sentiment, to identify opportunities and risks. Then we craft engagement strategies that unite partners, align local voices, and shape a story that resonates.
From message development to media activation, we empower clients to communicate confidently, whether in public meetings, earned media coverage, or digital campaigns. Our team ensures every word, post, and appearance reinforces a consistent and compelling narrative.
Ultimately, we help clients maintain visibility and trust through ongoing outreach, responsive communication, and community engagement.
At Silverline, we don’t just manage reputation — we foster advocacy. Our renewable energy PR expertise and integrated communications model help organizations of all kinds, from manufacturers to hyperscalers, strengthen relationships, shape perception, and speed progress toward a cleaner, more resilient energy future.
CASE IN POINT
Breaking Ground and Building Trust
American Battery Solutions (ABS) hired Silverline to create and execute on a strategic communications plan surrounding an announcement to expand its footprint in Michigan. The expansion would triple the size of ABS’s Michigan Innovation Center and create an additional 75 engineering and technology services jobs in Lake Orion. The expanded 115,000-square-foot facility, with innovation research and development focused on meeting the energy demands of a wide range of market applications. By marking the expansion with an event, announcement, and media relations, ABS placed a spotlight on its growing customer base and contract awards, thereby validating its strategic focus on modular, scalable solutions for underserved and emerging vehicle market segments.
APPROACH
Silverline partnered with ABS to strengthen its market position and prepare for growth in Michigan and beyond. The communications strategy aimed to raise visibility among customers, partners, and investors while differentiating ABS from competitors and building lasting trust.
Silverline also worked to foster a favorable regulatory environment to support future expansion, position ABS as a thought leader in key sectors such as electric vehicles and lithium-ion batteries, and cultivate strong relationships with influential media and industry reporters.
Together, these efforts were designed to elevate brand awareness, drive engagement, and attract top-tier talent to the company.
RESULTS
The media coverage of American Battery Solutions (ABS) reflected strong visibility across diverse media types and industry verticals. Coverage spanned national trade outlets such as AltEnergyMag and Expansion Solutions Magazine, highlighting ABS’s innovation in lithium-ion battery technology.
State-level visibility came through the Michigan Economic Development Corporation and the Governor’s Office, emphasizing ABS’s role in strengthening Michigan’s leadership in electric vehicle and battery manufacturing.
Local and broadcast media, including FOX2 Detroit and The Lake Orion Review, showcased the company’s facility expansion and job creation, positioning ABS as a key player in the region’s clean energy economy. Additional exposure through PR Newswire and the ABS newsroom reinforced the company’s momentum and credibility across both commercial and policy audiences.
