Silverline Launches Silverline+ to Focus Exclusively on Fortune 500 Strategic Communications and Executive Thought Leadership for the Clean Energy Transition
Energy and Advocacy Industry Veteran Clare James Johnson Will Spearhead Global Practice
Arlington, VA – October 20, 2022 — Silverline, the leading U.S. woman-owned communications agency specializing in clean energy and climate technology, announced the launch of Silverline+, a practice area dedicated exclusively to strategic communications and executive thought leadership for Fortune 500 and market-moving organizations seeking a competitive edge in ESG, climate, and energy storytelling for the decisive decade ahead.
Following the much-anticipated boost from President Biden’s Inflation Reduction Act (IRA), Fortune 500 executives face a unique landscape that requires a communications partner with deep industry insider knowledge steeped in research, data, and analytics. The Silverline team delivers 14 years of experience solely in clean energy, climate policy, and emerging technologies, with a focus on urgency, authenticity, and unrivaled subject matter expertise from its in-house consultancy.
Silverline+ centers on three service areas specific to climate, innovation, and policy: executive leadership, message development, and content and creative strategy. These programs run outside of, and often serve as a foundation for, the ongoing strategic programs the broader Silverline team manages daily. Corporate communications professionals and their internal executive customers recognize the need for gaining and maintaining a competitive foothold that differentiates their brands in the ESG conversation while maintaining and respecting existing broader brand corporate messaging.
The newly launched practice will be led by Vice President Clare James Johnson, who has more than two decades of experience spearheading brand and content strategy, executive thought leadership, and marketing communications for high-impact B2B companies and organizations at the intersection of energy, manufacturing, and transportation. Clare James Johnson joined Silverline after serving as Senior Director of Brand Strategy and Executive Communications at Enviva and served in leadership roles at both Edison Electric Institute and the National Association of Manufacturers. She graduated from American University with a B.A. in communications and a concentration in foreign languages. She also holds certifications from The George Washington University School of Business and the Yale School of Management.
“Silverline’s existing clients and market movers in the Fortune 500 are showing increased demand for strategic services centered on the clean energy transition and ESG storytelling that can only be delivered by a focused and purpose-built team,” said Laura Taylor, Silverline founder. “Clare is particularly adept at working with clients to help them identify and leverage their most compelling narratives, backed up by real data, and informed by analytics. She delivers on this need for our clients and is recognized in the industry for her expertise on the clean economy.”
“I joined Silverline because I was impressed by the agency’s deep domain expertise, top-notch team of energy experts, and inclusive culture,” said James Johnson. “I’m thrilled to lead this new practice area for the agency and look forward to working with clients who are committed to delivering on the promise of a clean energy future and telling an authentic story in the historic transition ahead. Silverline+ answers a need for thoughtful, strategic work by a team who understands the nexus of energy, emerging technology, and policy.”
About Silverline
Founded in 2009, Silverline is the longest-standing U.S.-based woman-owned communications agency specializing in cleantech and climate. We service a global client portfolio through offices in Arlington, Virginia, and Salt Lake City, as well as our Silverline Global Network, a curated network of mission-oriented partner agencies. Our clients include innovators and disruptors in the clean economy from Fortune 500 companies and high-growth startups to and industry advocates. For more information, visit www.teamsilverline.com or on LinkedIn.
Media Contact
Tanya Alan Correa
tanya@teamsilverline.com
For Business Inquiries
Clare James Johnson
Silverline+
clare@teamsilverline.com
Laura Taylor (East Coast U.S.)
laura@teamsilverline.com
Joey Marquart (West Coast U.S.)
joey@teamsilverline.com
